Noma Colour Pencil
Redefine the Colouring Experience for the Colour Deficient
- Product Design
This project was created under the AsPac 2017 Competition with the theme “Challenge”. It is require to create a packaging for a product that has never existed before. This require us to be innovative and experimental with the hybrid use of materials that will challenge the common form of packaging. As a designer, we constantly question ourselves with “What if?”, so think of packaging a surreal product with a conceptual form.
NOMA is a packaging design for people with colour deficiency, aiming to empower them with the capability to tell colours apart and enjoy the colouring process without making the wrong decision in colour choices.
User research and testing. Prototyping.
Merit Award for AsPac 2017. Gold Award for Crowbar 2018. Featured in The Dieline.
Understanding The Colour Deficient
Colour deficient is the reduce ability to identify the difference in the shades of the colours. This is more generally known as "Colourblindness". Majority of the colour blindness are inherited and pass down through the female dna.
Colour blindness affects approximately 1 in 12 men (8%) and 1 in 200 women in the world. Internationally, there are approximately 300 million people with colour blindness.
Approximately 40% of colour blinds currently leave school without awareness that they are colour blind, whilst 60% of sufferers experience many problems in everyday life.
Statistically speaking most people with a moderate form of red/green colour blindness will only be able to identify accurately 5 or so colour pencils from a standard box of 24.
To design a new colour pencil packaging, I begin to identify the patterns in the existing market. The first pattern identified is that majority of the packaging uses red colour. The packagings normally have a cut through at the front for easy identification of the brand uniqueness.
Keeping this in mind, the design of the packaging have to encompass these patterns to fit in the current market.
How might we enable colour deficients to identify the correct colours?
Sketches & Initial Prototypes
The idea revolves around the functionality of separating the dark and light colours in a box. This is the main factor that causes the confusion for the color deficients. This require both the colour pencils and packaging to have some sort of system to help identify the colours instead of depending on the knowledge and capability.
The Graphic System
A graphic coded system was created for the purpose to identify the colours. The graphic symbols does not have any meaning attached to it so as to prevent any misconception of the colours representation.
The logo created for the packaging was crafted after the Ishihara Colour Deficient Test, adapting the multiple circles and allowing easy recognition for the colour deficients.